Hotels Our Brand Portfolio

Our Brand Portfolio

At BWH Hotels, every WorldHotel, Best Western Hotel, and Sure Hotel is unique and full of personality, offering you plenty of choices for a perfect escape! From sea views to mountain views, we never compromise on quality, value, or your guest experience.

TIMELESS

Discover the enduring allure of the iconic Best Western brand with our timeless hotel collection, where trusted quality and exceptional service create an unwavering standard of hospitality that guests have come to rely on and cherish.

Best Western || BW Hotels
Best Western || BW Hotels Best Western || BW Hotels

BEST WESTERN

Best Western is Best Western® Hotels & Resorts' legacy brand, providing a timeless comfort for more than seven decades. Best Western offers everything you need to travel well - a warm welcome, a rewarding stay and a truly exceptional value.
Best Western Plus || BW Hotels
Best Western Plus || BW Hotels Best Western Plus || BW Hotels

BEST WESTERN PLUS

Arrive at a hotel that is reflective of the locale by offering intuitive service and a refined sense of character. Affordable luxury and friendly service to make you feel completely comforted.
Best Western Premier || BW Hotels
Best Western Premier || BW Hotels Best Western Premier || BW Hotels

BEST WESTERN PREMIER

An inclusive collection that, through design and creativity, captures the spirit of its destination and creates a lasting emotional connection. Appealing to guests who crave culture, immersive experiences and seamless service.
GLō Best Western || BW Hotels
GLō Best Western || BW Hotels GLō Best Western || BW Hotels

GLŌ BEST WESTERN

GLō is a hip, boutique hotel delivering a well-traveled lifestyle with bold options to work smarter, play harder and live healthier on the road.

COLLECTIONS

Immerse yourself in a world of curated sophistication with our hotel collection, where every room tells a story of timeless elegance and unparalleled comfort.

BW Premier Collection by Best Western || BW Hotels
BW Premier Collection by Best Western || BW Hotels BW Premier Collection by Best Western || BW Hotels

BW PREMIER COLLECTION BY BEST WESTERN

Arrive at a hotel that is reflective of the locale by offering intuitive service and a refined sense of character. Affordable luxury and friendly service to make you feel completely comforted.
BW Signature Collection by Best Western || BW Hotels
BW Signature Collection by Best Western || BW Hotels BW Signature Collection by Best Western || BW Hotels

BW SIGNATURE COLLECTION BY BEST WESTERN

Enticing guests with a unique hotel experience marked by a home-away-from-home comfort and value, BW Signature Collection® is the perfect travel accommodation. Our collection of surprisingly affordable hotels offers today’s travellers relaxed settings, modern amenities, and a warm welcoming stay – locally and around the world.

ASPIRATIONAL

Embark on a journey of luxury and refinement with WorldHotels. These aspirational properties are meticulously designed to elevate your stay and inspire memorable experiences.

WorldHotels Crafted || BW Hotels
WorldHotels Crafted || BW Hotels WorldHotels Crafted || BW Hotels

WORLDHOTELS CRAFTED

An inclusive collection that, through design and creativity, captures the spirit of its destination and creates a lasting emotional connection. Appealing to guests who crave culture, immersive experiences and seamless service.
WorldHotels Elite || BW Hotels
WorldHotels Elite || BW Hotels WorldHotels Elite || BW Hotels

WORLDHOTELS ELITE

An inclusive collection that, through design and creativity, captures the spirit of its destination and creates a lasting emotional connection. Appealing to guests who crave culture, immersive experiences and seamless service.
WorldHotels Distinctive || BW Hotels
WorldHotels Distinctive || BW Hotels WorldHotels Distinctive || BW Hotels

WORLDHOTELS DISTINCTIVE

Arrive at a hotel that is reflective of the locale by offering intuitive service and a refined sense of character. Affordable luxury and friendly service to make you feel completely comforted.
WorldHotels Luxury || BW Hotels
WorldHotels Luxury || BW Hotels WorldHotels Luxury || BW Hotels

WORLDHOTELS LUXURY

As landmarks in their own right, these iconic hotels sit proudly in the world’s most sought-after destinations. Expect service tailored to you. Second-to-none amenities. Spectacular spaces.

BOUTIQUE

Discover the epitome of boutique hospitality with our exclusive hotel collection, where personalised service and attention to detail create a memorable and luxurious experience.

Vīb Best Western || BW Hotels
Vīb Best Western || BW Hotels Vīb Best Western || BW Hotels

VĪB BEST WESTERN

Discover a connected hotel experience where technology blends with local inspirations to create an affordably hip boutique hotel that is smart, bold, and unmistakably fresh.
Aiden by Best Western || BW Hotels
Aiden by Best Western || BW Hotels Aiden by Best Western || BW Hotels

AIDEN BY BEST WESTERN

Aiden is a trendy new collection of modern, suburban boutique hotels with a cool, laid-back personality. No two hotels are alike. Down-to-earth with a quick wit and ready smile, Aiden embodies the eclectic spirit of the neighbourhood - a welcoming host of local flair and new adventures.

VALUE

Experience exceptional comfort and affordability with our value-driven Sure Hotel brands, where every stay is designed to offer unmatched quality and value without compromise.

Sure Hotel by Best Western || BW Hotels
Sure Hotel by Best Western || BW Hotels Sure Hotel by Best Western || BW Hotels

SURE HOTEL BY BEST WESTERN

Everything you need, nothing you don't want. SureHotel® by Best Western welcome those who like to travel simply and casually. Delivering the value and comfort today's traveller expects, Sure Hotel offers the necessities for a good night's stay.
Sure Hotel Collection by Best Western || BW Hotels
Sure Hotel Collection by Best Western || BW Hotels Sure Hotel Collection by Best Western || BW Hotels

SURE HOTEL COLLECTION BY BEST WESTERN

Quality, value and a little more. A unique blend of hotels, SureHotel® Collection by Best Western welcomes those who like to travel casually but appreciate the kinds of details that add to a better stay experience. Find everything you need at a hotel designed to deliver a dependable stay.

EXTENDED STAY

Relax and unwind in our inviting extended stay hotel accommodations, where every suite is thoughtfully designed to ensure a seamless and enjoyable experience for longer stays, whether for business or leisure.

Executive Residency by Best Western || BW Hotels
Executive Residency by Best Western || BW Hotels Executive Residency by Best Western || BW Hotels

EXECUTIVE RESIDENCY BY BEST WESTERN

When life demands a little more, the Executive Residency by Best Western collection steps up. The perfect combination of hotel and home, these executive hideouts are aesthetically individual and geared towards dynamic, savvy travellers like you.
Sure Hotel Studio by Best Western || BW Hotels
Sure Hotel Studio by Best Western || BW Hotels Sure Hotel Studio by Best Western || BW Hotels

SURE HOTEL STUDIO BY BEST WESTERN

Where value and quality meet the convenience of home, SureHotel Studio® by Best Western is an extended stay offering for when your travels take you away from home. With extras to help you rest in comfort, you can expect a warm welcome with modern convenience and high standards.